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Everyone has a Mobile Reach everyone that is looking for your product or service

An app marketing strategy is centrally focused on generating a high ASO or App Store Optimization score. At Advel, we employ a long list of methods to achieve that. Some of them are: App Store Optimisation, Engagement, Referrals, Traditional marketing, Paid search, Paid social etc.

The services that we offer in this category are:

  • App Consultation
  • App Store Optimisation
  • PR & Social Media Marketing
  • Mobile App Advertising

We help build effective strategies to put your app on the top results of the app store searches.

We also offer ad network marketing, ad mediation and ad campaigns management

Mobile Marketing Campaigns

We focus on effective mobile marketing strategy that are strong, have continuing engagement, respect user preferences, and keep your brand image as a top priority.

Over half of total Internet traffic now comes from mobile devices, and this figure is only going to increase.

49% of digital ad spending is only through mobile marketing. By 2019 this figure will increase to 72%, so annual growth rates will remain very high.

Mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they're on the go.

Create Mobile Buyer Personas
Monitor Mobile Metrics
Mobile-Friendly Website
Mobile Advertising for Email

Here are the
types of Mobile
Marketing Strategies that
we specialise in
  • App-based marketing
  • QR codes
  • Location-based marketing
  • Mobile image ads: Image-based ads designed to appear on mobile devices.
  • SMS: SMS marketing involves capturing a user’s phone number and sending them text offers.
  • Google AdWords Enhanced Campaigns
  • Enhanced Campaigns allow us to manage AdWords bids across various devices in one single campaign, rather than make separate campaigns for mobile & desktop.
Ad Extensions

Creating mobile search ads with Google also lets you take advantage of Google’s nifty mobile ad extensions, which include features like:

  • Mobile Site Links: Mobile site links make it easy for mobile users to jump to specific pages of your site without wandering around.
  • Click-to-Call Mobile Ad Extension: The click-to-call extension puts a “call” button directly beneath an ad. Clicking the button automatically generates a business’s phone number on a user’s mobile device.
  • Google Offers for Mobile: The Google Offers mobile ad extension lets advertisers post a discount offer or coupon beneath their ad.
  • Click-to-Download Ad Extension: The click-to-download ad extension is similar to the click-to-call, only instead of generating a phone number, clicking the “download” button takes users to the download page of the advertiser’s pre-selected app.
  • Local Ad Extensions: Local ad extensions are probably the most important extensions for mobile, considering that 1 in 3 mobile searches have local intent.
Marketing Best
  • Be Clear and Concise
  • Optimize for Local
  • Consider Your Audience
  • Experiment with Different Strategies
  • Benchmark Your Results
popular Mobile
Ad Types
  • Banner Ads: Banner ad uses an unobtrusive “banner” at the top or bottom of the screen which features relevant text and graphics.
  • Native Ads: Native ads are ads that don’t really look like ads. Rather than present a banner with relevant information, native ads attempt to seamlessly integrate with the publisher’s app.
  • Video Ads: Video ads are simple in their concept yet complex in their execution. They are literally videos that play either while a user opens or interacts with a mobile application.
  • Interstitial Ads: Interstitials are full-screen images or videos that appear at natural app transition points such as going to the next game level.
  • Rich Media: Interactive, highly dynamic ads that are limited only by the advertiser’s creativity (and budget). Rich media ads specialize in creatively engaging with users to generate high CTR and conversions.

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