Digital presence is a must for any Business. But what sometimes get missed are the approach and the process to have a comprehensive and integrated presence across platforms that are essential. This is what makes all the difference.

SEARCH ENGINE OPTIMIZATION (SEO)

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• On Page Optimization

  Improving the organic results on search engines is done through a process that encompasses both on and off-site strategies as well as social engagement. While SEO is an ever-evolving professional practice, there are many foundational or traditional elements at its core. Below is a list of some of the best practices for SEO as well as more evolved and advanced techniques to guide webmasters and business owners toward better results online.

• Analysis site structure, no. of pages in the site, back links, how many pages have been index in search engines, is there any broken links in the site, any error related to code etc.
• Search keywords using different tools like Google Keyword Planner, Yahoo Search Marketing, Word Tracker, etc and select keywords on basis of high search volume and competition density.
• Track competitors ranking in search engines on the critical keywords list identified in the Keywords research.
• Prepare meta (title, descriptions, keywords etc.) on basis of the keywords selected from the Keyword research.
• Implementation of meta tags for all pages of the site.
• Tracking ranking and traffic through Google analytics & web SEO tool.
• HTML optimization such as converting Table tags to DIV & consolidation of JS and CSS codes.
• Continuous process per month.
• Header Tag Optimization H1, H2 ..for all product pages.
• Implementation of all alt tags on image for image search.
• Analysis of keyword density on every page of the site.
• Implementation of metas for all new pages added to the site.
• Inter Link the pages of website through the content keywords.
• Prepare a xml site map for better search engine crawling.
• XML site-map Submission to Google/Yahoo/Bing Webmaster Tool.
• Check Updated robots.txt & .htaccess file.
• Check & validate all pages in W3C.
• Implementing canonical tags on all pages.

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• Off Page Optimization

  Beside on page, a lot can be done outside of your website that will improve its rankings on search engines that is what off page is all about. A lot of conclusions are drawn that off page simply involves link building, but that is not the case. What it actually involves is a healthy mix of link building, social bookmarking and social media optimization of your website and we do just that.

• Submission in major search engines.
• Making titles & descriptions of targeted products and submit in various directories .
• Business Listing for all targeted products on business listing websites.
• Adding or Claiming Your Business on Google My Business.
• Search engine submission of all products/services in Bing/Yahoo.
• Content posting & sharing of all targeted products in Blogs.
• Relevant Blog Commenting, Comments Posting.
• Classified Ad publishing for all Products.
• Social Bookmarking submission/posting in all popular website.
• Article content submission.
• Manage Google Webmaster Tool & Google Analytics Tool.

SOCIAL MEDIA MARKETING (SMM)

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• Social Media Marketing

  Your customers are there on various social channels and interacting with various brands. If your brand is not connecting, engaging, and being seen or getting into a dialogue with them, then you are missing out on a huge potential. We will create and manage your complete social presence across platforms such as Facebook, LinkedIn, Twitter, Instagram and more delivering success for your business.

• Creating & managing multiple social media channels & Web 2.0
• Optimize, maintain, monitor and lead Facebook Business page, Twitter, Google Business Page, YouTube Videos, Pinterest, LinkedIn
• Engagement Strategy & Interaction with users: community engagement & Increasing no. of likes on Facebook Business Page
• Regular sharing, posting quality content stuff and Info graphic submission on various social media websites
• Fan building & audience: Increase no. of likes, followers, connections, reach, follow up, join new product specific group & communities
• Monitor trends in Social Media tools, applications, design and strategy

SEARCH ENGINE MARKETING (PPC)

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• Google Ads Campaign

  Gain guaranteed traffic on your website by running paid ads on the most popular search engines. Our teams work on as per your budget, target and expectations delivering the most optimized results. Be it increasing your website traffic or generating leads, our team of Google certified professionals ensure we surpass your expectations and take your business to the next level.

• Google AdWords- Search Text Ads, Display Ads, Product Listing Ads, Mobile App Ads, Dynamics Search Ads, Remarketing, Video Instream Ads
• Competitor’s keywords and ads analysis
• Competitor’s landing page analysis, Competitor’s tracking analysis
• Keywords volume and competition analysis, Bid rate analysis
• Ad groups creation/Keywords categorization
• Keyword match type analysis
• Budget recommendation depends upon the keywords volume, bid rate, conversion rate and e-cpc
• Text ad creation, Image ads creation in all sizes
• Campaign Structuring - Ad groups and keywords mapping, Ad groups and ad mapping
• Network Targeting (Search/Display/Contextual/Remarketing)
• Device targeting, Geography targeting, Language targeting
• Campaign Management - Ad rotation, Bid strategy, Campaign scheduling
• Search Campaign Optimization - Search query optimization, Call to action A/B testing, Add negative keywords
• Landing page A/B testing
• Ad text optimization
• Display Campaign Optimization - Placement analysis and grouping
• Image/Rich media and text ads A/B Testing
• Contextual to placement campaign creation
• Remarketing - Create remarketing funnel/list, Remarket potential customers
• Campaign Tracking - Conversion one per click tracking
• Conversion many per click tracking
• View through conversion tracking
• Goal tracking through Google Analytics
• Reporting-Keywords performance report, Ad group performance, Ad performance report, Geography performance report
• Conversion funnel report, Campaign scaling data points
• Achieve a targeted CPA for all ad spend
• Analyze daily/weekly/monthly performance & ensuring optimal campaign performance
• Analyze clicks and conversion data, ad expenses and CPA
• Create custom weekly and monthly reports as per requirement
• Setup Google Analytics and other major third-party analytics platforms

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• Bing Ads Campaign

  Bing saw a 23% year on year growth in the US search market; it also continues to grow in usage in other prominent markets of the world. Run your Bing ads through our experts and get the advantage of lesser competition, lower CPC, better device targeting and social extensions.

• Keywords volume and competition analysis, Bid rate analysis
• Ad groups creation/Keywords categorization
• Keyword match type analysis
• Budget recommendation depends upon the keywords volume, bid rate, conversion rate and e-cpc
• Text ad creation, Image ads creation in all sizes
• Campaign Structuring - Ad groups and keywords mapping, Ad groups and ad mapping
• Network Targeting (Search/Display/Contextual/Remarketing)
• Device targeting, Geography targeting, Language targeting
• Campaign Management - Ad rotation, Bid strategy, Campaign scheduling
• Search Campaign Optimization - Search query optimization, Call to action A/B testing, Add negative keywords
• Landing page A/B testing
• Ad text optimization
• Display Campaign Optimization - Placement analysis and grouping
• Image/Rich media and text ads A/B Testing
• Contextual to placement campaign creation
• Remarketing - Create remarketing funnel/list, Remarket potential customers
• Campaign Tracking - Conversion one per click tracking
• Conversion many per click tracking
• View through conversion tracking
• Goal tracking through Google Analytics
• Reporting-Keywords performance report, Ad group performance, Ad performance report, Geography performance report
• Conversion funnel report, Campaign scaling data points
• Achieve a targeted CPA for all ad spend
• Analyze daily/weekly/monthly performance & ensuring optimal campaign performance

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• Facebook/Instagram Advertising Campaign

  A digital campaign plan is nowhere near complete if you are not running ads on Facebook and Instagram, the largest social media network in the world. Our social media experts will run campaigns for your brand, be it image ads, video ads and stories targeting to the specific demographics. So is it traffic or brand awareness campaign on social media; we will lead your brand to the forefront.

• Set up Facebook ad campaigns
• Create new ad sets and ads
• Manage Facebook ad bids
• Target many different audiences
• Optimize your ad campaigns
• Keep track of your campaigns’ performance
• A/B test your Facebook ad campaigns.
• Choose Campaign marketing objective
• Brand awareness
• Local awareness
• Reach
• Traffic
• Engagement
• All installs
• Video views
• Lead generation
• Conversions
• Product catalog sales
• Store visits
• Set Up the Audience Targeting
• Set Up Your Ad Placement
• Facebook News Feeds (Mobile and Desktop)
• Facebook Right-Hand Column
• Instagram
• Audience Network
• Instant Articles
• In-Stream Video
• Set Up Your Campaign Budget and Bidding
• Setup FB pixel code on website, custom conversion, Contact forms
• Set up a payment method for ad account through Ads Manager
• Create multiple Custom Audiences and/or Lookalike Audiences to refine your targeting
• Creating Single & Carousel Ad formats for individual defined Ad sets
• Create high quality recommended images
• Create Title/Description and content for Ads
• Managing Advertising Budget
• Bid Management: Managing CPC & CTR
• Improving CTR, Conversion Rates & Ad rank (Relevancy Score)
• Performance Analysis & Reporting
• Setup a paid campaigns on Instagram

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• LinkedIn Advertising Campaign

  Run your ads on the largest and most comprehensive network of professionals in the world. Be it focussed on any specific Company, Industry or a position you plan to target; engage the right professional you intend to reach for your campaign. Rest assured our team will deliver and better the results you expect from this platform.

• Create and activate your LinkedIn Advertising Account https://www.linkedin.com/ads/
• Create LinkedIn Text Ad, Sponsored Content, Sponsored InMail and Display Ads campaigns
• Create Text Ad content & Images
• Create Your Ads - Ad Headline, Ad Body
• Having an actionable CTA within your ad copy
• Incorporate your value proposition into your ad copy
• Test different images and copy within ads, to find what works best for your audience.
• Create new Sponsored Content
• Set Your Ad's Basic Parameters like the language, name for your campaign
• Establish the Ad's Media and Format
• Specify a link that clicking the ad will open, then add an image, headline and brief description.
• Target Your Ads - the more specific and relevant it is to your audience, the more clicks it's likely to get.
• Choose to bid on cost-per-click (CPC) or cost-per-impression (CPM).
• CPM is more useful for raising brand awareness
• Set Bid type, Daily budget, Bids, and Campaign start date
• Set end date, total budget, and ad rotation options
• Setup Campaign, Bid strategy, targeting location
• Setup conversion code on website, custom conversion, Contact forms
• Set up a payment method for ad account through Ads Manager
• Add billing information to your account
• Create multiple Custom Audiences to refine the targeting audience
• Managing Advertising Budget
• Promote your top-performing updates on your Company Page
• LinkedIn Ad Reporting
• Measure and Optimize: continually review your results, stop low-performing ads, and promote high-performing ones
• Keep an eye on the metrics provided in Campaign Manager, and continue to test new variations based on your initial results.
• Performance Analysis & Reporting

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• Twitter Advertising Campaign

  If you are planning to run ads on Twitter, you have come to the right place. Our team of digital media experts ensure you reach your desired objectives be it attracting new followers to your twitter handle, drive traffic and conversions to your site or landing page or generating leads.

• Can Launch Followers, Website Clicks or Conversion, Tweet Engagements, App Installs or Engagements, Leads on Twitter
• Setup Campaign, Bid strategy, targeting location
• Setup conversion code on website, custom conversion, Contact forms
• Set up a payment method for this ad account through Ads Manager
• Target the Right Audience
• Create multiple Custom Audiences to refine the targeting audience
• Reach out to the people using or searching for particular keywords
• Reach out to people with similar interests as a group, or the followers of specific accounts
• Use filters like location, gender, platform and language
• Managing Advertising Budget - Set your budget, choose pricing
• Set Up a Website Tag for Remarketing
• Setting Up an Ad Campaign on Twitter
• Optimize Your Campaign
• Promoting tweets
• To grow your follower base
• Select Primary Targeting Criteria
• Target your campaigns by interests and followers, or by keywords (only if you’re promoting tweets, not accounts)
• Choose From Additional Targeting Options
• Target your audience by location, device, and gender.
• Create Your Tweets
• Structure of your campaigns and your target audience
• Increase Engagement rates for Twitter campaigns
• Drive higher levels of engagement
• Monitor the campaign for the best performance
• Performance Analysis & Reporting
• Follow performance on a month-by-month basis.
• Track both your organic and promoted tweet engagements.
• Conversion Tracking - follow conversions on both your broader campaign and at an individual tweet level.
• Quickly spot what has worked and what hasn’t.
• Mobile Apps Analytics - Receive detailed stats on app purchases, installs and openings.
• Create a Content Calendar With the Twitter Small Business Planner App