Google Analytics provides some great preconfigured reports to work out of the box. However, the ability to customize and build your own reports from scratch is what gives the scope of valuable insights.
A good analytics tool and data invariably has the following characteristics:
In fact, mobile is so important now that Google even penalizes websites that are not mobile-friendly. For marketers, knowing how their sites perform on smaller screens is vital to staying alive in the SERPs and winning over customers. The mobile performance report shows you how well your site (not app) is optimized for mobile and where you need to make improvements.
This report tracks entrances, page-views, bounces and goal completions to help you answer questions like:
We use this data to figure out what keywords are working best for you.
Usually, the metrics for new and returning visitors are different. Returning visitors tend to spend longer and have lower bounce rates.
This report will tell you which of your landing pages are most efficient.
“Bounce Rate” is the percentage of visitors who don’t take any action and leave from the same page they landed on.
“Exit Rate” measures the percentage of your visitors who browse more than one page on your site before leaving.
A comparison of these reports helps: