Marketing communications is about brands helping consumers satisfy needs. When a business is focussed on the needs of the consumers, the tone of communications is fluid enough to adapt with changing demands, products & services. We understand that to others a business looks just as good as the product/service or content it presents.
It is this understanding that has lead us to creating effective marketing communications for clients over the years. Be it in form of advertisements, digital outreach, copy or even emails, the consumer should know what they need and what they’re getting.
Most brand communication these days is based on content, but underestimating the power of marketing communications only allows brands to miss out on a proven marketing avenue.
The concept of “branding” was a result of this type of communication, and we stick to its basics:
// Work Showcase
Taking the communication concept of Muskurate Raho forward for IFFCO TOKIO General Insurance (A joint venture between Tokio Marine and Nichido Fire Group - the largest listed insurance group in Japan and IFFCO, India.
The creative work involved developing a set of marketing collaterals to take their theme of ‘Muskurate Raho’ – ‘Keep Smiling’ forward. Besides varied creative’s one of the execution brought a smile on everyone’s face – Children and the varied ways of them smiling.
Working for the largest apex business organization in India has a few non negotiables – Excellent Work that’s it.
Being the voice of India's business and industry along with working closely with the Government of India; our task is to ensure that our integrated solutions in Creative, Print, Digital and Technology are at par to the best in the world. Here are few of the works done for the organization that is the first port of call for industry, policy makers and the international business community.
A corporate Brochure and other marketing communication collaterals for a well known name in the Steel industry. The communication piece spoke of the journey of the organization and where it headed with a vision to build a strong nation.
One of the most renowned names in the Real Estate Industry in Northern India; the integrated communications pieces developed had a tone of positioning one of their most sought after project in a different light - Short and sweet stories with a pinch of salt.
As an education brand, Princeton Review exudes confidence. Their communication had to match the educational benchmarks that they have set over the past 137 years. With such a business targeting students of different age groups is primary, but understanding core values is just as important.
Defining brand communication can be tricky, especially for a well established name like Princeton Review. We did that by creating extensive content & creatives for traditional & digital media.
The aim of the communication was to establish the correct image of the brand (as that of an exam training organisation), in a sustainable manner. The result was a high level of response from both forms of media.
Launch with a 360 degree communication design for the University placing it as one of the most sought after higher education destination in the region. The execution included the entire marketing collaterals such a Prospectus, Print Ads, Creative’s for the digital space, Outdoors, University Events et al.
One of the largest education body running primary & secondary schools across India; our team redeveloped their marketing communication with focus on ‘Their Students Experience’. Here are a few of the snapshots of the same.
How do position an education body with skill training at its core. Well our team decided to make it look cool and essential. The focus area was skill training in Hospitality, Retail, Aviation, Finance and Management
We redefined the communication for one of the largest and most result oriented Test Prep Company for IIT and Medical entrance. The communication used vibrancy and passion as the core theme linking it to the factual data of the success stories they created.
The pioneer of the Kota system of training that created new benchmarks in IIT entrance examination; the communication accordingly needed to justify their standing, so it talked about ‘Being the First and yet the Latest’
Chocolates are always an interesting category; and our work made it as interesting and desirable as the product was; with a celebrity endorser and a 360 degree communication focused on ‘Desire for Choc on’
With a motto of ‘We Serve’ and ‘Where There Is a Need, There Is a Lion’; the world’s largest service organization needs to be represented in a manner that is compassionate, heartwarming and as a Leader.
We tried to do all that with our association with Lions that is getting stronger by the day. Here are a few glimpses of their work done in the South Asia, Middle East and Africa region.
Creatives – Board Meeting, Advocacy Day, Diabates Event, Walkathon and other works
One of the largest milk processors and dairy product manufacturer in India who takes great pride in the purity of their products made us execute campaigns that were pure and healthy.
A different University with a different thought process led to creation of multiple communications and campaigns that were young, vibrant and different. Here are some of the snapshots of their marketing communications pieces
The pioneers, leaders and the creators of the Packers and Movers Industry in India, required marketing communication that not only justifies their position but revolutionize it.
The rice the world loves! One of the largest exported basmati from India, the brand communication needed all the love that its taste had been spreading in over 54 countries.
Food just cannot go wrong with Besan. With cracking the core philosophy of the brand what was required was an execution that was all the more Fun with Rajdhani Besan. Here are few of the marketing communication pieces along with a few fun videos.