As an education brand, Princeton Review exudes confidence. Their communication had to match the educational benchmarks that they have set over the past 137 years. With such a business targeting students of different age groups is primary, but understanding core values is just as important.
Defining brand communication can be tricky, especially for a well established name like Princeton Review. We did that by creating extensive content & creatives for traditional & digital media.
The aim of the communication was to establish the correct image of the brand (as that of an exam training organisation), in a sustainable manner. The result was a high level of response from both forms of media.