Aim: to reach out to all industry stakeholders on the digital & traditional marketing front.
The Federation of Indian Chamber of Commerce and Industry (FICCI) - India’s Largest Industry Body; has a mixed bag of stakeholders including all industries, ministries (be it state govt. or Central Govt).
Working with such a body comes with a bag of challenges. These include working on critical campaigns for the Industry, the government, marketing events that are very specifically targeted and creating a specific language & execution for the targeted audiences.
The language of the creatives have to be made such that it comes from the position that FICCI so proudly holds.
On the core digital front, we not only helped FICCI with website designs, but also with its online promotion.
Over the past 15 years Advel has been able to tailor an efficient system that delivers time and again for FICCI with 360 degree communication solutions.